Description

A brief process that identifies the most useful products that the organization can produce, either for external or internal customers. This process uses the shared purpose statement to assess the value of current products, based on their alignment with the organization's critical capabilities. The process will help executives identify misalignments, gaps, and even areas for potentially valuable new products

Goals
- optimize the value of products offered by the organization
- develop new products and/or identify areas for possible product collaboration

Methods
- pre-session interviews
- sample case reviews
- sub-group product reviews and comparisons

Distinctive Value

Significantly enhance the value of products for customers, as well as either reducing costs or increasing product profitability.