Description

A brief process that enables executives to define and commit to a shared organizational purpose. The shared purpose statement, created using a unique Teleos approach, can be used as the foundation for key organizational decisions such as performance measures, work process design, and talent management. It can also be used to assess the usefulness of current products and to conceive new products.

Goals
- define a unique purpose statement based on what value the organization will create
- create a consensus about the purpose among executives

Methods
- pre-session interviews
- sample case reviews
- team brainstorming and consensus building

Distinctive Value

Create a statement of organizational purpose that can guide critical work decisions, including daily decisions by individual members.