Coaching
Executives



Developing and
Implementing
Strategy

Identifying
and Developing
Leaders

Training
Managing Expectations
for Performance (MEP)

Coaching
for Performance (CFP)

Customer Viewpoint
Selling (CVS)

Creative Conflict
Resolution (CCR)

Leadership
Survey

Assess Talent
Optimize Talent


Customer Viewpoint Selling

Overview
- Have you ever struggled to get others' commitment to a course of action?
- Have you ever had others' commit but then not follow through - and not tell you why?
- Have you ever had a great idea but struggled to get others to see its value?
- Have you ever developed the "perfect" solution but then have someone reject
it - and never be able to figure out why?
- Have you ever gotten resistance from a powerful person but didn't know how to respond?

CVS teaches participants to sell their ideas or products by making compelling value claims and building commitment - without trading on coercion or "expertise' or "relationships." Participants learn how to identify others' viewpoints and critical interests. They learn how to craft a value claim that passes the four tests of collaborative influence - is the claim relevant, valid, compelling, and implementable - from the customer's viewpoint. During this two-day workshop, participants develop skills to stipulate and test viewpoints, craft and test claims, and surface and manage resistance - all with a collaborative style.

Expected Business Value
- Create more valuable solutions for both customers and internal clients.
- Significantly improve individual and organizational performance by…
- selling products and services more effectively
- building widespread commitment to proposals, and
- surfacing and addressing resistance that stalls performance
- Implement a powerful and shared approach to influence.

Goals
On completion of this program, participants will be able to...
- influence anyone regardless of role or title or presumed authority
- define value in a way that leads others to commitment and action
- surface resistance, understand it from the customer's viewpoint
- respond in a way that addresses interests and builds commitment

Workshop Content
- Introduction
- Collaborative Style
- Review Collaborative Influence
- Learn Viewpoint Selling Skills
- Practice Viewpoint Selling Skills
- Knowledge Test (optional)
- Workshop Close

Skill Implementation Support (optional)
- Skill Implementation Assessment
- assess on-the-job skill use with behavioral observation tool

Delivery Methods
- Presentation and discussion about two styles of power, developing and
testing viewpoints, crating and testing value claims, and surfacing and
managing resistance
- Facilitators model skills, using participants' current work cases
- Participants practice skills with developmental feedback and coaching, using
participants' current work cases
- "Back-to-work" implementation plans
- Classroom knowledge test and on-the-job skill assessment (optional)